I have mentioned before that design is a messy process. It requires all kinds of digging around, and throwing things out, and messing about before you can begin to find the good, precious stuff and begin to refine it down.
Here are a few examples of directions taken in the design of a logo for an independent, documentary film maker. She grew up on a plantation in South Carolina, and there was this notable and venerable tree that was a powerful symbol for her. We played with some logos that included more of the tree, and some that played more to the filmmaker. And we found some that did both.
Have a look. Any favorites?